McCain generally interacts more with the press than Obama, but the campaign reportedly is working to project a tighter message from day-to-day, thanks largely to newly hired campaign strategist Steve Schmidt.
This means sticking to a single overall talking point each day as well as countering press interest in significant Obama events, such as his trip overseas, through provocative ads or statements. For example, the McCain campaign recently released a Web video designed as a mock valentine that criticizes the media for ...