NEW YORK: McDonald's is sponsoring Mercedes-Benz Fashion Week in the first national awareness initiative to promote its McCafe espresso-based beverages amidst a regional rollout that began last year. As the only coffee distributed inside the Bryant Park tents, the company is looking at the partnership as a sampling and national media opportunity.
“It's a perfect opportunity at Fashion Week to... get the news out and show how forward-thinking McDonald's is with these espressos,” said Danya Proud, senior manager of US ...