SANTA CLARA, CA: McAfee launched a global “30-day spam diet" campaign March 31 to point out the possible dangers of responding to spam e-mail.
The effort, dubbed the “global S.P.A.M. (Spammed Persistently All Month) Experiment” will follow 50 participants for 30 days as they defy conventional wisdom by engaging with online spam. The campaign's Web site (www.mcafee.com/spamexperiment) showcases their experiences in blogs, podcasts, and digital videos.
The company worked with Red Consultancy on the initiative.
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