TARRYTOWN, NY: Maxwell House has launched a grassroots truck tour as part of its second annual “Drops of Good” program, which it is conducting along with nonprofit Rebuilding Together.
The overall goal of the philanthropic effort is to “change struggling neighborhoods by revitalizing crucial community centers.” The company had asked consumers to vote on MaxwellHouse.com for centers around the US that they think deserve funding, explained Corey Provine, senior brand manager at Kraft's Maxwell House.
With all the votes tallied, ...