What is the best way to increase search engine visibility for clients?
Company and personal Web sites strive to be among the first to be found in Google, Yahoo, and other search engines, says Connie Connors of Connors Communications. "Search engine optimization [SEO] is a growing aspect of PR that boosts your site's visibility on search engines," she adds. "The way to accomplish this, in a nutshell, is to feature key terms in your Web pages and blog posts that sometimes ...