Client: Maurices
PR agency: MS&LGroup
Campaign: Mobile Style Club
Duration: January-June 2010
Budget: Less than $50,000

Maurices, a fashion boutique in 700-plus small towns in the US, launched a Facebook page last August, its first foray into social media.

After seeing success with Facebook coupon codes, "we knew we had to expand it," says Lisa Bartlett, assistant VP of marketing. "Our customers - a mom, a college student, a recent grad - lead busy lives. Their ...