A California federal judge has given Mattel control of MGA Entertainment's Bratz dolls, the Barbie doll's younger and more street-wise rival brand, following an intense intellectual property suit. After a highly contested court battle and
years of strategic PR plans, Mattel finally seems able to put its
Barbie doll brand back on top of children's (and investor's) wish-lists.
Mattel will also receive $100 million from MGA, in addition to an order to no longer produce, sell, or promote Bratz, products. The Bratz brand ...