EL SEGUNDO, CA: After initiating a major crisis communications effort two weeks ago in the wake of recalling 967,000 Fisher-Price toys, Mattel was forced to launch an even larger plan last week after announcing it would recall 18 million more toys in 43 countries.
The first recall involved toys from the Sesame Street and Dora the Explorer lines that were suspected of containing hazardous levels of lead paint. This time around, the world's largest toymaker took a more proactive approach ...