Full transparency with all relevant parties has helped company deal with latest toy recall
Though much attention is paid to new media, the Mattel recall proves that traditional communications still work very effectively when dealing with a crisis.
Following the second biggest recall this year by Mattel's Fisher-Price unit - which announced the recall of 967,000 toys that may contain hazardous levels of lead paint - the company's first line of outreach was to the US Consumer Product Safety Commission (CPSC). ...