EL SEGUNDO, CA: Under pressure from environmental activists, toymaker Mattel froze its contracts with Asia Pulp & Paper, which continues to face major public criticism.

Earlier this month, activists from Greenpeace launched a campaign against US toymaker Mattel, which manufactures the Barbie doll and other products, to protest its use of packaging materials supplied by Asia Pulp & Paper (APP).

The Singapore-based company has drawn criticism for its logging practices in Indonesia, which critics claim contribute to local deforestation and endanger ...