DALLAS: Match.com hired Fleishman-Hillard as AOR for the dating site and its sister site Chemistry.com, after a targeted RFP process. Effective mid-December, the agency began providing media relations support and offering social media strategy in order to drive success at the business, said Tom Smithyman, senior director of success marketing, who also oversees PR, for Match.com and Chemistry.com.

"2009 was a great year for Match and we're growing aggressively," Smithyman said, adding that the private, Texas-based company hired a new CEO, Greg Blatt, about a ...