DALLAS: Match.com, including its Chemistry.com brand, hired DKC as its AOR, following an informal review that began in late September. Sources close to the story told PRWeek that the budget for the IAC-owned brand is in the upper-six-figure range.
The brand reviewed four agencies, not including incumbent Fleishman-Hillard, which won the business less than a year ago from MSLGroup. Participants included a mix of small- and mid-sized, New York-based agencies, confirmed Carrie Davis, VP of communications for Match.com and Chemistry.com. ...