PURCHASE, NY: Mastercard Worldwide has partnered with Univision, the Hispanic Heritage Foundation and other organizations for a consumer education campaign targeting the US Hispanic market. Consumer education is the grassroots part of an integrated marketing initiative that was announced on May 18 and will focus on Mastercard's debit and prepaid products.

Slated to run through 2009, the campaign will also include a commercial that features the popular dance, the quebradita, which means “little break.”

Dates and locations for ...