Master Class: What's the best way to use an exclusive as part of a media relations strategy?

August 01, 2010

Panel

Bruce Bobbins
EVP, DKC
bruce_bobbins@dkcnews.com

Wayne Catan
VP, senior media specialist, Coyne PR
wcatan@coynepr.com

Lauren Glicken O'Leary
VP, Lippe Taylor
LoLeary@lippetaylor.com

Nick Ragone
Partner, associate director, Ketchum New York
nick.ragone@ketchum.com

Michael Schiferl
EVP, director of media relations, Weber Shandwick
mschiferl@webershandwick.com

To (loosely) paraphrase the Bard: "To give an exclusive or not give an exclusive: that is the question."

The answer is how best to generate considerable media for your client. Casting a net far and wide ...

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Master Class: What's the best way to use an exclusive as part of a media relations strategy?

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