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Master Class: What's the best way to communicate with staffers during a company crisis?

September 01, 2010

PANEL

Jules Andres

Director of corporate comms, Mattel jules.andres@mattel.com

Keith Burton

President, Insidedge kburton@insidedge.net

Ron Kirkpatrick

National manager, executive and internal communications, Toyota Ron_Kirkpatrick@Toyota.com

Maril MacDonald

CEO, Gagen MacDonald m.macdonald@gagenmac.com

Concetta O'Leary

Director, Burson-Marsteller Concetta.O'Leary@bm.com

A crisis can hit any company at any time. When things go wrong and the media call, don't overlook communications to one of the most vital stakeholders: your employees.

In 2007, Mattel conducted several voluntary toy recalls and the situation quickly became front-page news. An integral part of our communications ...

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Master Class: What's the best way to communicate with staffers during a company crisis?

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