Master Class: What role should SEO play in an organization's overall PR strategy?

July 01, 2010

Panel:

Tim Baker
SVP, emerging and social media, FD kinesis
tim.baker@fd.com

Ben Finklea
CEO, Volacci
ben@volacci.com

Brian Goffman
CEO and cofounder, Optify
brian@optify.net

Ron Sansone
Search copywriter, global solutions, Razorfish
ron.sansone@razorfish.com

Cindy Kerber Spellman
Director, corporate comms, GroupM Search
cindy.spellman@groupmsearch.com

Recent comScore numbers estimate that 130 billion-plus searches are conducted online per month worldwide. With search being the primary way people are gathering digital information, it's imperative that SEO plays a vital part in any PR effort. ...

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Master Class: What role should SEO play in an organization's overall PR strategy?

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