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Master Class: What metrics are most important when measuring social media efforts?

March 01, 2010

PANEL:

Johna Burke
SVP of marcomms, BurrellesLuce
e-mail: jburke@BurrellesLuce.com

Jay Krall
Global product management manager, Cision, US
e-mail: jay.krall@cision.com

Tim Marklein
EVP, measurement & strategy, Weber Shandwick
e-mail: TMarklein@WeberShandwick.com

Katie Paine
CEO, KDPaine & Partners
e-mail: kdpaine@kdpaine.com

Milos Sugovic
Research analyst, Peppercom
e-mail: msugovic@peppercom.com

Johna Burke, SVP marketing and communication, BurrellesLuce

Importance is always defined by the organization and the business objectives any communication effort is seeking to support.

The most prominent and obvious metric ...

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Master Class: What metrics are most important when measuring social media efforts?

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