SVP of marcomms, BurrellesLuce
Global product management manager, Cision, US
EVP, measurement & strategy, Weber Shandwick
CEO, KDPaine & Partners
Research analyst, Peppercom
Johna Burke, SVP marketing and communication, BurrellesLuce
Importance is always defined by the organization and the business objectives any communication effort is seeking to support.
The most prominent and obvious metric ...