Panel
Mike Carberry
President of CARMA International
e-mail: mcarberry@carma.com
Randall Chinchilla
External relations manager, P&G
e-mail: Chinchilla.r@pg.com
Lynn Fisher
SVP and director of brand planning and evaluation, Cohn & Wolfe
e-mail: lynn.fisher@cohnwolfe.com
Candace Steele Flippin
Senior director of product communications, Cephalon
e-mail: csteele@cephalon.com
Brian McRoberts
SVP of digital research, Fleishman-Hillard
e-mail: brian.mcroberts@fleishman.com
Mike Carberry, president of CARMA International
Certainly, the usual market research needs to be done: Pre-testing of messages, a variety of consumer surveys, research to determine competitive spending levels, etc.
What's ...