Master Class: What is the best way to conduct research during a difficult economy?

February 01, 2010

Panel:

Nigel Carr
SVP, director of brand planning, Cramer-Krasselt
e-mail: ncarr@c-k.com

Natasha Fogel
EVP of global analytics and measurement, StrategyOne
e-mail: natasha.fogel@strategyone.net

Leslie Gaines-Ross
Chief reputation strategist, Weber Shandwick
e-mail: lgaines-ross@webershandwick.com

Jennifer Scott
MD, insights and research, Ogilvy Public Relations Worldwide
e-mail: jennifer.scott@ogilvypr.com

James Wiltshire
Research director, Carmichael Lynch Spong
e-mail: james.wiltshire@clynch.com

Nigel Carr, SVP, director of brand planning, Cramer-Krasselt

Brand planning is integral to strategy development. When times are tough, good research can give marketers even ...

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Master Class: What is the best way to conduct research during a difficult economy?

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