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Master Class: What are the most crucial factors to effectively reach multicultural youth?

October 01, 2010

PANEL

Carla Dodds

Director of multicultural marketing, Wal-Mart carla.dodds@wal-mart.com

Kim Hunter

Founder and president, Lagrant Communications kimhunter@lagrant.com

Rudy Rodriguez

Director of multicultural marketing, General Mills rodolfo.rodriguez@genmills.com

Manny Ruiz

Co-publisher, Hispanic PR Blog and PapiBlogger; organizer, Hispanic PR & Social Media Conference mruiz@hispanicprblog.com

Rashada Whitehead

MD and SVP, Flowers Communications Group rwhitehead@flowerscomm.com

As current influencers and future consumers, multicultural youth have become vital to marketers. It's estimated that nearly 45% of all children under the age of five are multicultural. Our primary target is mom, but ...

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Master Class: What are the most crucial factors to effectively reach multicultural youth?

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