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Master Class: How will tools for media monitoring evolve in 2012 to ensure better results?

November 01, 2011

Panel
Johna Burke
SVP, marketing and comms
BurrellesLuce jburke@BurrellesLuce.com

Anne Fenice
Director, Critical MAS (Metrics, Analysis, Systems), Yahoo
annefenice@yahoo-inc.com

Robert Grupp
Immediate past president and CEO, Institute for Public Relations
rwgrupp@aol.com

Sean Morgan
CEO, Critical Media
smorgan@criticalmention.com

Brett Safron
SVP, product management, Cision
Brett.safron@cision.com

Johna Burke, SVP, marketing and comms, BurrellesLuce:
Whatever way monitoring tools evolve during 2012, PR pros will place increasing emphasis on the quality of data produced by their monitoring software. As they ...

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Master Class: How will tools for media monitoring evolve in 2012 to ensure better results?

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