SVP of marketing, BurrellesLuce jburke@BurrellesLuce.com
VP, analysis services, Cision email@example.com
VP, sales and marketing, Critical Mention firstname.lastname@example.org
PR director, Vocus email@example.com
Former CEO, VMS
There are two essential points to consider in determining how best to perform qualitative monitoring in an expanding media arena: First, qualitative monitoring requires qualified monitoring. The reason: monitoring produces value only if the underlying search faithfully reflects the campaign objectives.
Take a PR firm that represents a large ...