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Master Class: How do you qualitatively monitor campaign feedback in a digital age?

November 01, 2010

PANEL

Johna Burke

SVP of marketing, BurrellesLuce jburke@BurrellesLuce.com

Mathilda Joubert

VP, analysis services, Cision mathilda.joubert@cision.com

Steve Shannon

VP, sales and marketing, Critical Mention sshannon@criticalmention.com

Frank Strong

PR director, Vocus fstrong@vocus.com

Peter Wengryn

Former CEO, VMS

There are two essential points to consider in determining how best to perform qualitative monitoring in an expanding media arena: First, qualitative monitoring requires qualified monitoring. The reason: monitoring produces value only if the underlying search faithfully reflects the campaign objectives.

Take a PR firm that represents a large ...

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Master Class: How do you qualitatively monitor campaign feedback in a digital age?

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