Master Class: How do you most effectively use online video to support a product launch?

June 01, 2010

Panel:

Christi Day
Emerging media strategy specialist, Southwest Airlines
christi.day@wnco.com

Monica Elias
VP of client solutions, Synaptic Digital
monica.elias@synapticdigital.com

Paul Kontonis
SVP, branded entertainment, Matter, Edelman Sports and Entertainment Marketing
paul.kontonis@Matter-edelman.com

Brett Marty
Director of video development, LaunchSquad
marty@launchsquad.com

Greg Zimprich
Director of brand PR, General Mills
greg.zimprich@genmills.com

At Southwest Airlines, we pride ourselves on being a little quirky, fun-loving, and not taking ourselves too seriously. Our communications staff includes a video production team of two ...

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Master Class: How do you most effectively use online video to support a product launch?

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