Master Class: How do you avoid turning off consumers in promoting brands via digital channels?

May 01, 2011

Panel:

Leyl Master Black
MD, SparkPR
e-mail: leyl@sparkpr.com

Eui Chung
Divisional VP and GM, social commerce, Sears Holdings
e-mail: eui.chung@searshc.com

Aaron Magness
Senior director, brand marketing and business development, Zappos.com
e-mail: amagness@zappos.com

Scott Monty
Head of social media, Ford Motor Company
e-mail: smonty@ford.com

Michael Young
SVP, Access Communications
e-mail: mby@accesspr.com

Leyl Master Black, MD, SparkPR

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Master Class: How do you avoid turning off consumers in promoting brands via digital channels?

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