Panel
Johna Burke, VP, BurrellesLuce
e-mail: jburke@burrellesluce.com
Blake Cahill
SVP of marketing, Visible Technologies
e-mail: bcahill@visibletechnologies.com
Alecia O'Brien
Director or marketing, dna13
e-mail: aobrien@dna13.com
Kye Strance
Director of product management, Vocus
e-mail: kstrance@vocus.com
Heidi Sullivan
Director of media research, Cision
e-mail: heidi.sullivan@cision.com
Johna Burke, VP, BurrellesLuce
The rapidly growing use of social media by business users reflects the channel's suitability as a real-time promotional tool. Thus, for an increasing number of companies, government agencies, and nonprofits, social media – including microblogging vehicles ...