Tom Becktold
VP of marketing, Business Wire
e-mail: Thomas.Becktold@businesswire.com

Andy Keith
Digital strategy manager, Weber Shandwick
e-mail: andy.keith@webershandwick.com

Paolina Milana
VP of marketing, Marketwire
e-mail: pmilana@marketwire.com

Michael Pranikoff
Director of emerging media, PR Newswire
e-mail: Michael.Pranikoff@prnewswire.com

Scott Van Sickle
Account director, The Hoffman Agency
e-mail: svansickle@hoffman.com

Tom Becktold, VP of marketing, Business Wire
Press releases should be written so that they are search engine optimized for the terms and keywords your audiences use in their discussions and searches. ...