Master Class: How can media coverage be best correlated to actual business outcomes?

July 01, 2009

Don Bartholomew
Principal, Acumentics Research
e-mail: don@acumentics.com

Angela Jeffrey
VP of editorial research, VMS
e-mail: ajeffrey@vmsinfo.com

David Michaelson, Ph.D.
President, Echo Research
e-mail: DavidM@echoresearch.com

David Rockland
Partner and MD of global research, Ketchum
e-mail: David.Rockland@ketchum.com

Mark Weiner
CEO of PRIME Research North America
e-mail: weiner@primeresearch.com

Don Bartholomew, principal, Acumentics Research
Developing a statistical model that correlates media coverage to business outcomes is a recurring topic of conversation in PR measurement circles. While there is debate on the validity and efficacy of these sorts of models, ...

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Master Class: How can media coverage be best correlated to actual business outcomes?

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