Master Class: How can companies create online video to both engage and inspire consumers?

December 01, 2009

Panel:

Erin Byrne
Chief digital strategist, Burson-Marsteller
e-mail: erin.byrne@bm.com

Wilson Cleveland
SVP and director of digital media, CJP
e-mail: wcleveland@cjpcom.com

Michael Krebsbach
Brand manager, Kimberly-Clark Pull-Ups
e-mail: michael.krebsbach@kcc.com

Sara Matheu
Communications director, retail, fresh bakery and foodservice, Sara Lee North America
e-mail: Sara.Matheu@saralee.com

Douglas Simon
President and CEO, D S Simon Productions
e-mail: dougs@dssimon.com

Erin Byrne, chief digital strategist, Burson-Marsteller

Online video is a rapidly growing seg- ment of online engagement, as evidenced by an April 2009 Nielsen report. The study showed ...

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Master Class: How can companies create online video to both engage and inspire consumers?

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