PANEL Carla Hassan

VP of marketing, PepsiCo Beverages Intl. Carla.Hassan@pepsico.com

Lonn Johnston

Founder and president, Page One PR lonn@pageonepr.com

Marcel LeBrun

CEO, Radian6 Marcel.Lebrun@radian6.com

Manish Mehta

VP, global online, head of strategy, social media and community, Dell Manish_Mehta@Dell.com

Karla Wachter

SVP of insights and analytics, Waggener Edstrom Worldwide karlaw@waggeneredstrom.com

When Facebook starts having more traffic than Google, it becomes pretty obvious how big the social media playing field has become. That means there is a tremendous amount of content and conversation out there about your brand - and ...