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Master Class: Are traditional ways of doing research still valuable in the age of social media?

June 01, 2011

Panel
Annette Arno
Research director, Cision Global Analysts
Annette.Arno@cision.com

Johna Burke
SVP of marketing, BurrellesLuce
Jburke@burrellesluce.com

Heidi D'Agostino
EVP of insights and research, Ogilvy PR
Heidi.D'Agostino@Ogilvypr.com

Usher Lieberman
Director of corporate comms, TheFind
Usher@thefind.com

Frank Ovaitt
President and CEO, Institute for Public Relations and Of Counsel at Makovsky & Company
fovaitt@makovsky.com

Annette Arno, research director, Cision Global Analysts: This isn't an either/or situation. Both traditional media research and social media conversation analysis are valuable for what they contribute ...

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Master Class: Are traditional ways of doing research still valuable in the age of social media?

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