Research director, Cision Global Analysts
SVP of marketing, BurrellesLuce
EVP of insights and research, Ogilvy PR
Director of corporate comms, TheFind
President and CEO, Institute for Public Relations and Of Counsel at Makovsky & Company
Annette Arno, research director, Cision Global Analysts: This isn't an either/or situation. Both traditional media research and social media conversation analysis are valuable for what they contribute ...