SPRINGFIELD, MA: MassMutual selected Weber Shandwick as AOR for its corporate and US insurance businesses, following a competitive pitch. This is the first time in almost a decade the company hired a PR AOR, said Paula Tremblay, assistant VP of media relations for MassMutual.
“We want to expand our national media footprint,” she said. There is no campaign imminent, but the group is considering more targeted outreach to a variety of groups such as business owners, women, and multicultural audiences.
Additional communications goals for the ...