BOSTON: MassMutual Financial Group has boosted its social media work with the launch of “Why Life Insurance?,” a consumer awareness campaign on Facebook.
The initiative, focused on raising awareness and educating consumers about the importance of life insurance, is MassMutual's first to be focused on its Facebook page.
“The core issue that we are wrestling with is the fact that there is a low degree of life insurance ownership," said John Chandler, CMO of MassMutual. "An understanding of life insurance in ...