BOSTON: The Massachusetts Office of Travel and Tourism has renewed its contract with Connelly Partners to promote the state, according to a state tourism representative.
The one-year contract is worth up to $5 million with the option for three renewals, according to the RFP. The state sought “a contractor that will significantly increase the volume and economic impact of visitors to Massachusetts,” according to the agency search document.
Connelly Partners is tasked with developing an annual PR plan, as well as ...