Client: Maseca (Irving, TX)
Agency: VRTCCOM (Houston, TX)
Campaign: Maseca Natural Campaign
Duration: June 1 - December 24, 2012
Budget: about $500,000
Alvaro Luque, VP of marketing at Gruma USA, the parent company of Maseca instant corn masa flour, explains that while the Maseca brand is well-known and respected among the less acculturated segment of US Hispanics, the company wants to establish strong connections with the growing bi-cultural and highly acculturated segments of US Hispanics.