Client: Martek Biosciences (Columbia, MD)
PR Agency: Carmichael Lynch Spong (Minneapolis, MN)
Campaign: life'sDHA Index of Brain Health launch
Duration: June 23 - July 3 ongoing
Budget: $150,000
Martek Biosciences produces a vegetarian docosahexaenoic acid (DHA), which reportedly supports brain health and is added to a number of nutritional products. Its life'sDHA product is in many infant formulas, such as Similac Advance, and big brand fortified foods and beverages, including Minute Maid juices and Silk Soymilk. Martek asked longtime AOR Carmichael ...