COLUMBIA, MD: Martek Biosciences launched a campaign on June 23 to raise awareness with Baby Boomers about brain health as well as the company's line of branded health products.

The Columbia, MD-based company is using social media, traditional media and blogger outreach, and employee engagement to generate interest in a brain health index of the 50 states and a set of Web-based interactive tools that provide information about brain health.

“We're incorporating interactive and online tools that ...