MT. ARLINGTON, NJ: Mars Snackfood US is amping up its online outreach, starting April 6, to recruit more consumers to become grassroots marketers for the company's Dove Chocolate Discoveries (DCD) program.
In becoming a “chocolatier,” consumers serve as brand advocates selling exclusive DCD products, hosting chocolate parties, and creating networks of other chocolatiers.
This program, which began last fall, currently has about 1,000 chocolatiers. Through the new social media effort, the company hopes to double the number of its participants, said Ryan ...