TORONTO: Marketwire has acquired Sysomos, a Toronto-based firm that specializes in social media monitoring and sentiment analysis, effective immediately.
As part of the deal, Sysomos will not be rebranded and all staff will be retained, including co-founder and president, Dr Nick Koudas.
According to Michael Nowlan, Marketwire's president and CEO, the acquisition is part of the firm's strategy to offer its customers integrated communications. He said: “Marketwire already has solid exposure in traditional media and Sysomos has a tremendous reputation for offering ...