American Public Media's Marketplace, October 10
Who is your client, and what are its media goals?
Robert Discher: Our client is DuPont, who wanted to reaffirm its 20-year legacy of leadership in the corporate environmental policy arena, as well as announce several new market-driven goals.
What made Marketplace such a desired placement, and how did you pitch the reporters there?
Discher: Marketplace has more than 7 million listeners on public radio, and we knew it would provide a lot of depth to this ...