NEW YORK: In a new world shaped by TiVo, marketers are increasingly looking beyond the 30-second TV ad and into the realm of PR, according to the second PRWeek/MS&L Marketing Management Survey. However, the findings also show this opportunity for PR agencies is in danger of being wasted.
Fifty-eight percent of the 346 CMOs, VPs of marketing, and brand managers polled were spending more time than a year ago on seeking advertising alternatives that included building buzz/word of mouth (the ...