2006 Marketing Management Survey: Marketers are under constant pressure to innovate, and the new-media environment has created an extra domain for them to grapple with. All the while, they strive for integration when there is no one-size-fits-all method of doing so.
Disney has a hugely diverse range, from the ABC television network to its theme parks and merchandise. The products range from occasional, big-ticket purchases such as vacations, to free-to-air TV programming. McDonald's purchases are all fast-moving and, for many customers, ...