An interior designer would find it perverse if you invited him or her to your house for a consultation, only to have to wade through decrepit furniture, stacks of newspapers, and plates of food on the ground. Such things are not done.
But in marketing, such things are sadly routine, as clients invite agencies to pitch a campaign on the positive while completely ignoring the trash on the floor.
This happened quite literally for Renegade Marketing, an integrated firm that had pitched ...