Warren Buffet's take on investing in a stormy market has its place in the marketing world too: “Be fearful when others are greedy, and be greedy when others are fearful.” Just as the wise investor knows that the best opportunities are found in down markets, smart marketing executives know that this is the perfect time to proactively market their product or service.
Many of the recession-proof strategies your financial advisor preaches can and should be applied to your marketing efforts. ...