Brands are using the 2012 Olympic Games in London as a platform to embrace consumers' “always on” mentality through a mix of music, social media, and grassroots events.
Coca-Cola, which has been an Olympic partner since 1928, is taking advantage of the upcoming games to launch its biggest social media campaign to date, says Kate Hartman, senior manager of global brand PR for Coca-Cola.
The company's “Move to the Beat” campaign will focus on a song created by DJ Mark ...