Marketers are not shying away from their use of social networks, even as the platforms – and their sometimes controversial privacy policies – continue to evolve.
Facebook-owned Instagram shifted its privacy policy last month to allow the site to sell users' photos for ads. It quickly backtracked on the plan after customer backlash. Foursquare also released new terms of service last month stating it will display users' full names.
John Bell, global MD of Social@Ogilvy, says the flare-up about Instagram's ...