NEW YORK: Nearly 60% of global marketers have begun to shift budgets to emerging markets, according to research from The World Federation of Advertisers.

The group surveyed 65 of its members for the study with the goal of understating how information and best practices flow between the US and emerging markets. Nearly 90% of those surveyed said they believe future growth will come from outside the US.

“The global economy is being reshaped around emerging markets, and this means marketers ...