Marketers are betting on a numerical phenomenon that is happening next month: July 7, 2007, also known as lucky 777.
The rare day will be a big one for both service providers like casino-hotels and retailers like Wal-Mart that hope to score business through 777 promotions.
The number seven is known for its significance in many religions and cultures. It also carries the superstition of being lucky, especially with regard to weddings and gambling.
Wal-Mart is conducting a 777-themed contest ...