From Dell's female-focused Della site to Mars Snackfood's new candy bar Fling, there's been buzz in the online space about marketers not understanding how to speak to women, and instead tripping over the thin pink line distinguishing women's passion points from tired clichés.
Based on consumer feedback, Dell eventually revised the Della site, including its “tech tips” section, which reportedly stated “once you get beyond how cute they are, you'll find that netbooks can do a lot more than check your ...