Tanya Lewis looks at the PR challenges of luring Americans to foreign places.
Never before in world history has air travel been so accessible. And never before has such a confluence of events and circumstances so pervasively damaged the travel industry and negatively impacted American attitudes about long-distance travel. As terrorism threatens the globe and war with Iraq looms, PR is navigating the dual responsibilities of promoting unstable destinations while protecting those who travel there.
"The main role of PR is to ...