Pushing products to a preoccupied public is challenging.
Unless you're selling bottled water or duct tape, convincing a jittery public they need to buy your consumer product might be a tough sell these days. In February, consumer confidence plummeted to its lowest level in 10 years. And much of that has been driven by the daily barrage of news stories about the economy, the looming war with Iraq, and the potential for more terrorist attacks. Consumer PR is facing daunting challenges ...